How Many Indians Find Their Life Partners Online?

Did you find your spouse online on one of those matrimony sites? Even if it turned out to be a traditional arranged marriage, did you ever create a profile on one during the search-my-partner process?

An interesting research by EmPower Research LLC estimates $63 million users (including people like you and me) will register by 2010 - 2011 on the Indian Matrimonial sites. The report is titled “A Web Partner for Life: Indian Matrimony Web Sites are Modernizing Matchmaking for the Offline World and Positioning to be Lifelong Portals for the Online One.”

Kyung Han, Managing Partner in charge of the research, remarks, “We see e-Matrimony sites having an advantaged and much stronger position in India’s e-Commerce environment. If e-marital sites can extend the trust gained by identifying a spouse/partner for a subscriber to many other, lifelong services, the e-Matrimony industry may attain very strong, Web loyalty among the Indian population. This is significant given the future potential of this market.”